Investi, derived from the Latin language, means the art of adorning, surrounding, and dressing oneself. Our perfume gems are the most elegant, beautiful and exciting adornment you can wear on your skin.

Investi offers a Haute Parfumerie collection composed of 100% pure and natural perfumes, formulated in Extrait de Parfum, the highest possible dosage. It took 7 years of research and creation to finally unveil this initial collection.

This collection is fully manufactured at L’Atelier Francais des Matières. The formulas created exclusively use our partner’s unique palette of ingredients, which comprises several hundreds of natural extracts sourced from more than 30 countries, among which 35 are exclusive and labelled ‘Grand Cru’. This in house label has the following features:

• an expert sourcing to identify non standard and unique vintage crops all over the world
• an in house innovative and green plant extraction technology optimised with ultrasound, which enables to design its own and unique precious extracts, as new gems on the perfumer’s palette

As a perfume and sneaker collector in his teens, Ahmet Sahin never lost his passion for style when growing up. While working in nightlife, security, and personal protection, he realized the importance of reliable footwear. Footwear that keeps its grip on when things get slippery. This realization led to the developing of the R-2: A hightop that fuses sophisticated materials and style with raw performance. The R-2 is executed in extra thick Bos Taurus calf nubuck and suede leather, hand-made by expert artisans in Italy. This leather retains its shape through the years of heavy and not-so heavy usage. Our footwear is handcrafted by the finest artisans in Italy with the best materials available.

Having immersed himself in the world of perfumery for over a decade, Sahin has nurtured a persistent desire to cultivate his very own fragrance, one that promises a daring olfactory journey. These fragrances are crafted for individuals who embrace the thrill of life's risks. Every scent is meticulously crafted to transport you to a world of thrilling adventure. Our commitment to using 100% natural ingredients showcases the beauty of nature in all its grandeur. 

The heart of the sole and heart of the brand feature the color blaze Orange. The color Orange evokes a connection to nature, offering a subtle warning of potential dangers and commonly used in protective gear. It is one of the most highly visible colors to the human eye, even in low-light conditions. 

Orange, the color of energy, symbolizes ambition -to create a more beautiful world-, adventure as well as creativity and a future free of violence. Exactly because of his professional track record in combat training, Sahin believes in safety for citizens. Investi endorses therefore, Wear Orange. The heart of the brand is a tribute to those who contribute to a safer world. 

Investi was born from a reality of combat in Amsterdam, an appreciation for elegance and beauty. Our core values are performance, kindness, humility and love for all things beautiful.

  An insight into the founder's narrative

Several years after completing my perfumery course and developing my formulas, I made the decision to construct a laboratory for Investi to craft and produce our exquisite batches. Procuring all necessary equipment and tools, I embarked on creating my initial batch within the confines of my personal laboratory. Having concocted my own batch and just prior to the bottling process, while awaiting the completion of maceration, I had the pleasure of crossing paths with the esteemed founder of L’Atelier Français des Matières, Rémi Pulvérail.

We engaged in a profound discourse regarding perfumery and the natural raw materials. His transparency regarding the ingredients showcased his profound knowledge. Subsequently, I embarked on a journey to Geneva and crossed the border to France, where I had the privilege of touring his laboratory.

I was fortunate to uncover his distinctive palette of natural ingredients and the Grand Cru label. Despite obtaining my ingredients from esteemed suppliers, the palette of ingredients at L’Atelier Français des Matières was remarkably distinctive and immediately captivated me. I resolved to craft samples of the complete collection using the ingredients sourced from L’Atelier Français des Matières. Upon the initial inhale, I was mesmerized. The identical formulations, featuring a distinct palette of ingredients and adorned with the prestigious Grand Cru label, exude purity, roundness, softness, and an unparalleled complexity that, in my view, defies comparison. Afterward, I entrusted the manufacturing process to L’Atelier Français des Matières, embracing their palette of ingredients.

The doors of the Investi laboratory were closed, and my initial batch remained unbottled.