Investi Bespoke Perfume: The Future of Fragrance, Guided by Emotion

At Investi, we’re redefining bespoke perfumery by integrating facial emotion recognition into the creation process. Our founder, a trained perfumer and expert in facial emotion analysis, is moving beyond traditional methods that rely on verbal preferences or trend data. Instead, we offer clients an emotionally driven experience by capturing their real-time facial reactions as they engage with scent.

This innovative approach builds on the methodology developed for our Modern Collection, where the founder observed and analyzed the microexpressions of hundreds of Gen Z individuals in real time. These subtle emotional cues were used to craft fragrances that connect on a deeper, more instinctive level.

Now, that same emotion-guided process will shape each bespoke creation, making your fragrance as unique as your emotional signature.

Because true connection isn’t spoken, it’s felt.

Microexpressions, those subtle shifts in the face that last mere milliseconds, offer unparalleled insight into how a fragrance truly makes someone feel. Whether it's a fleeting smile, a furrowed brow, or a moment of awe, we listen to the language of the face to guide our olfactory decisions. Because feelings tell the truth, and so should your fragrance.

This revolutionary approach was central to the creation of the Investi Modern Collection, where hundreds of individuals were studied as they encountered different scent families. The insights from their expressions informed not just preferences, but the emotional architecture of each fragrance. Every perfume was designed to evoke not just memory or mood, but truth.

In our bespoke consultations, this emotional feedback becomes the compass. It tells us when a composition resonates deeply, when it misses the mark, and when it stirs something profound. Combined with our use of Grand Cru ingredients, the rarest and finest natural extracts from over 30 countries, and advanced green chemistry techniques, we craft scents that are not only luxurious, but also emotionally intelligent and environmentally conscious.

Each formula is personally developed by our founder, Sahin, whose background in intelligence and fine craftsmanship brings unmatched precision and discretion to the creation process. Our exclusive partnership with L’Atelier Français des Matières ensures that every perfume is born from elite savoir-faire, refined in our private lab in France, and brought to life with masterful attention to detail.

This is not perfumery as usual. This is Investi: where every fragrance begins with your emotions, is crafted with your story, and becomes a timeless expression of self.