Modern Emotion Series

What does emotion smell like?

For me, the Investi Modern Collection began with that question. Each fragrance was created by translating real human emotion into scent, capturing live facial reactions from hundreds of Gen Z volunteers as they experienced the compositions for the first time.

As both a perfumer and a facial emotion recognition expert, I studied each fleeting microexpression, those tiny, honest movements that reveal how we truly feel. From those subtle cues, I shaped each formula to mirror authentic emotional response.

Because scent is felt before it’s understood.