I grew up believing that perfume was the perfumer’s story: our memories, inspirations, and artistry distilled into scent… the floral gardens of childhood, whispers of distant lands, and echoes of art, music, and history.

 

But as I began listening to younger generations, Gen Z, Alpha, and even those before, I discovered something profound.

 

They weren’t seeking only a story.
They wanted their own reflected back to them. Perfume is no longer a monologue. It’s a mirror.

 

They longed for scents that move them, reveal emotion, and transform a moment.

 

 

That insight became Investi… a Maison born from investigation, emotion, and science.

 

From the Latin investi(ga)(re), “to uncover” and “to adorn,” our name embodies an idea:
we don't simply follow trends or nostalgia, we uncover what is felt but remains unseen.

 

Before creating perfume, I served as an emotional profiler, trained to read the subtle language of human expression, the micro-movements that reveal what words cannot.

That experience taught me that emotion is both delicate and precise, a living current beneath every gesture. Today, it guides how I compose scent.

 

When people experience fragrance, I don’t watch for data.
I watch for feeling, the flicker of a smile, a deepened breath, the softening of posture.

These quiet cues are my compass, guiding each fragrance to take shape from emotion itself.

 

Every note is chosen not only to tell my story… but to awaken yours.

 

 

Crafted in Collaboration

 

In partnership with L’Atelier Français des Matières, we work only with the rarest Grand Cru natural ingredients, extracted with precision, treated like jewels, each drop capturing purity and care.

 

 

Investi stands at the intersection of emotion and excellence.
We do not read faces; we interpret the invisible, translating emotion into art.

 

Perfume, at its purest, is a reflection, a catalyst, an awakening.

 

Investi is where emotion becomes art.

 

That's how the Investi Collections came to life. 

 

- Founder and perfumer A. Sahin